After purchasing a minority stake in the firm, GAME has fully acquired augmented reality specialists Ad Reality. The retail giant has splashed out 2m on the AR business, with another 18m going to Ads Reality’s founding directors – Richard Corps and Prajay Kamat – based on performance conditions. GAME and …
Read More »Rovio debuts AR and inaudible watermark tech to unite Angry Birds games, film and toy brands
Scannable QR-like 'Bird Codes' and 'Movie Magic' content unlocked inside cinema mark studio’s first steps into the realm of ‘toys-to-life’
Read More »Peter Jackson: ‘AR will be bigger than mobile in 10 years’
'I find mixed reality much more exciting than VR – mixed reality doesn’t take you out of this world,' says Lord of the Rings director
Read More »Peter Jackson thinks AR, not VR, is the next big leap
It will be augmented reality, and not virtual reality, that will prove to be the next big technological leap, the director of The Lord of the Rings movie trilogy has said. Peter Jackson, who sits on the advisory board of American AR startup Magic Leap, told Wired that the technology …
Read More »LOOOK at the new studio from the lead designer of Halo and Prototype
Mixed-reality developer focused on HoloLens is the latest venture from John Howard and fellow Microsoft veteran Sébastien Motte
Read More »Halo: Spartan Strike co-developer restructures to form VR/AR studio Force Field
Vanguard to expand development beyond games into 'entertainment experiences'
Read More »Climax Studios opens New Zealand studio
New outfit will focus on augmented reality projects
Read More »Starbreeze backs VR dev Freeform with $750,000 investment
PayDay creator to own half of ElemenTerra IP
Read More »Jurassic Park dinosaur supervisor and creator of Star Wars holochess developing AR title
Phil Tippett collaborating with HappyGiant on photogrammetry technology for HoloGrid: Monster Battle
Read More »Microsoft demonstrates Star Wars-like 3D holograms using HoloLens
‘Holoportation’ technology projects real-time recreations of people and objects into real-life environments
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