Tag Archives: ar

GAME purchases AR company Ads Reality

After purchasing a minority stake in the firm, GAME has fully acquired augmented reality specialists Ad Reality. The retail giant has splashed out 2m on the AR business, with another 18m going to Ads Reality’s founding directors – Richard Corps and Prajay Kamat – based on performance conditions. GAME and …

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Peter Jackson thinks AR, not VR, is the next big leap

It will be augmented reality, and not virtual reality, that will prove to be the next big technological leap, the director of The Lord of the Rings movie trilogy has said. Peter Jackson, who sits on the advisory board of American AR startup Magic Leap, told Wired that the technology …

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