Tag Archives: ben-parfitt

Activision is determined to make DJ Hero 2 a major seller, and is giving away the original game in order to do so. Peter Royea, the man in charge of the Hero brand, says the music sequel is his No.1 priority this Christmas. The company says giving away the original …

Ubisoft has revealed its blockbuster marketing plans for Just Dance 2 and Michael Jackson: The Experience. The publisher will target the broad audience already captured by previous best-sellers Just Dance and Dance on Broadway. We are planning on spending big this Christmas on our key dance titles,” said Ubisoft’s group …

Square Enix has beefed up its merchandising offer in the UK – with designs on selling toys and figures through all major retailers. The firm established an in-house toys and merchandise offer five years ago, but only last year brought it to Europe, with a range of products rolling out …

It’s something of a chicken and egg thing”. That’s the challenge that Microsoft faces with the Kinect motion camera, according to EA’s European senior VP Jens Uwe Intat. Specifically, the exec thinks that relying on conversation of existing IP and game types to push the appeal of Kinect is a …

Bobby Kotick likes Kinect, but he does have one concern with it. For a boss famed for his sharp business sense and sharp attention to profits, can you imagine what that is? With Kinect – I love the idea, but Microsoft has got to get the price down,” he told …

There’s no other exec who provokes quite the same reaction on the pages of MCVuk.com as Activision’s Bobby Kotick. As the head of the most powerful publisher in the world, the hardened businessman is not always a favourite on the site comments. But speaking to Edge magazine, Kotick has admitted …

It’s one of the better known supposed ‘facts’ about Bobby Kotick – he doesn’t like games. But the Activision boss has come out and denied the claims, saying that being a single dad is the only barrier between him and a gaming habit. I don’t even know how that happened!” …

Though its official launch date remains unknown for now, German newspaper giant Bild has slipped a supposed launch date for the machine into a wider story about the device. The paper claims that the 3DS will launch in Japan on November 11th and then in Europe in spring 2011. A …

Outspoken Activision publishing boss Bobby Kotick has in an interview with Edge magazine launched a scathing assault on rival EA, blasting the way it treats owned developers and claiming that no-one actually wants to work for the company. The core principle of how we run the company is the exact …

As predicted by one national retailer in secret last week, F1 2010 has fought off some heavyweight rivals to claim top spot in the ELSPA GfK Chart-Track All Formats Top 40 this week – and Codemasters is over the moon. To do so it had to outperfom new releases such …