Would you like to see more synergy between music, video and games? How is this achievable? We don’t think of it as synergy, we just think of our audience, what they want to do and how we deliver it to them. We deliver both music and games to them. We …
Read More »Call of Duty rules on PS3
And to celebrate, the publisher plans to celebrate with a high profile consumer event. Alongside a renewed marketing push that will include online promotions with The Sun, SkySports, FHM, Kerrang and the MSN network, Activision will be inviting gamers to a special Boot Camp event where they can play for …
Read More »INTERVIEW: Publishing next for MTV?
Entertainment media behemoth MTV is keeping a close eye on the current culture of consolidation at the top level in games – and refused to rule out a move to swoop for a publisher. In an exclusive interview with MCV, conglomerate MTV Newtorks also discusses the ‘definite possibility’ of a …
Read More »US: Nintendo and Sony bullish over Feb figures
Following NPD’s games industry report for North America in February , Nintendo and Sony have responded in bullish fashion and spoken positively about the year ahead. Nintendo, whose DS and Wii were the clear hardware leaders for the month selling over a million between them, said in a statement: Our …
Read More »US: Microsoft confident as spend on 360 beats rivals
Microsoft’s response to NPD’s February sales figures may have been comparatively muted, but its confidence ahead of the release of Rockstar’s GTAIV is still clear to see. A statement from the firm read: Xbox 360 remained in a supply constrained situation in February. The situation is improving and we are …
Read More »US: Feb sales reach $1.3bn
US sales body NPD has released its figures for games industry sales in February in North America, and they show a massive 47 per cent increase in software sales and 19 per cent hike in hardware sales – with total national sales hitting a massive $1.33 billion. Breaking that number …
Read More »Gamers asked to petition PM over tax breaks
The campaign for a UK games production tax credit has spilt over the boundary of the industry – with one concerned consumer starting a petition aimed at Prime Minister Gordon Brown demanding he look into the possibility of implementing tax breaks for the games industry. To read the story in …
Read More »Now Microsoft claims 360 will not support Blu-Ray
In the latest instalment of this confusing saga, Xbox 360 group product manager Aaron Greenberg has now said that there are no plans for Xbox 360 to support Blu-Ray. The news comes not long after Microsoft chief executive Steve Ballmer claimed that the company was indeed in discussions with Sony …
Read More »US: Microsoft predicts February sales loss
Ahead of the release of the official North American NPD sales figures for February, Microsoft has conceded that its Xbox 360 was most likely outsold by Sony’s PS3 last month – though only thanks to supply restrictions. Speaking to Reuters, Greenberg claimed: "We definitely expect we will trail in February …
Read More »ELSPA responds to Darling’s budget
UK Chancellor Alastair Darling has today delivered his Budget – but not included any concessions to the games industry as has previously been demanded by numerous voices in the sector. To read the story in full, head over to MCV’s sister site Develop.
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