MCV/DEVELOP News, events, research and jobs from the games industry
Selling more games. That, you would imagine, would be the main thrust of the recent Games Marketing Forum at the Cumberland Hotel. But it was about a lot more than that. Gaming’s cultural resonance, legal advice on prize promotions, how to make an emotional impact, proximity marketing, working out a …
Read More »ACTIVISION BLIZZARD: Vivendi shares rise after merger news
Vivendi’s share price has this morning rose by 3.22 per cent following the news of its merger with Activision – and the surprise move seems to have set tongues wagging in the city, Reuters reports. Alongside Vivendi’s rise, fellow French publishers Ubisoft and Atari-owning Infogames also saw stock gains of …
Read More »360 Autumn Update detailed in full
As well as the previously touted retro download offering Xbox Originals that will arrive alongside Microsoft’s Autumn Xbox 360 Dashboard Update tomorrow, the platform holder has now outlined a near complete line-up of new features that will be available to console owners from tomorrow. The biggest announcement is the arrival …
Read More »ACTIVISION BLIZZARD: ‘Business as usual’, says WoW publisher
Following the news of Vivendi’s surprise purchase of a majority stake in former rival Activision , Blizzard CEO Mike Morhaime has assured the company’s MMO fans that the deal will have no impact on the future of its globally popular World of Warcraft. In an interview with 1UP, Morhaime stated: …
Read More »MCV boosts editorial team
Chris Dring has joined MCV as editorial assistant this week in a further expansion of the magazine’s resources. He will now be the industry’s first port of call for release schedules, appointments and product news, and joins from his role at Partnertrans as a QA tester. Dring boasts a strong …
Read More »Pain to head up Blackbean
Former Empire Europe general manager David Pain has been appointed to head up Blackbean Games’ head office in Milan. Pain – who has also worked as the sales and marketing director for Virgin UK – takes up the role with immediate effect. His first task will be to oversee the …
Read More »Activision bullish as chart battle hots up
Activision, which yesterday became the newly-crowned leading global games publisher follwoing its merger with Vivendi , has stated that it is brimming with confidence going into the annual battle for the Christmas number one – with Call of Duty 4 spearheading its efforts. The fourth iteration of the high profile …
Read More »Vivendi moves to new offices
Publisher Vivendi has upped sticks and moved to a bigger premises in Marlow as the company looks to expand its UK operations. The move has happened just at the unexpected confirmation has emrged that Vivendi has merged with former publishing rival Activision to form the world’s largest third party publisher …
Read More »Another new studio for Kuju
Busy times for UK independent Kuju – just days after it’s Godalming team moved into a new studio and rebranded , the firm has opened another studio in Surrey, called NiK NaK. To read the full story, head over to MCV’s sister site Develop.
Read More »ACTIVISION BLIZZARD: Activision and Vivendi Games to merge
In the most surprising news of the year, Electronic Arts has been dethroned as the games industry’s biggest publisher, ousted by a new company formed following the merger of Activision and Vivendi Games. The two companies said that the massive power-shifting deal, worth a total of $18.9bn, will create ‘the …
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