Over 32m people tuned into to watch the League of Legends World Championship final, Riot has revealed. At Peak, over 8.5m people watched the event at the same time. It makes it the biggest eSports event in history, and bigger than most ‘real’ sporting events. The tournament was held at …
Read More »Countdown to Xbox One: Call of Duty’s Second Chance
Infinity Ward are the creators of the biggest video game franchise in the world and are responsible for Xbox One’s most pre-ordered title. MCV speaks to executive producer Mark Rubin on building for a new generation Infinity Ward is probably the most influential video game developer in the world. The …
Read More »Countdown to Xbox One: Harvey Eagle on PS4, defying the critics and THAT TV ad
After eight years Microsoft is finally releasing its third generation games console. And it promises to launch Xbox One in spectacular fashion. MCV speaks to UK marketing boss Harvey Eagle to get the details It’s been a challenging road for Xbox One. How has it been for you and the …
Read More »Asda secures more day one PS4 and Xbox One stock
Asda is selling more day one stock of PS4 and Xbox One. And the supermarket giant says since the products went up yesterday, they’ve been inundated with orders. It’s the fastest selling products on the site in its history. Both consoles are guaranteed for delivery on launch day (November 22nd …
Read More »Tesco wants to be the first destination for Call of Duty fans
Supermarket behemoth Tesco wants to be seen as the ‘destination’ for Call of Duty launches. The chain has released a TV ad which features gamers playing Call of Duty: Ghosts and cooking food. It is the third time the firm has put together an advertising campaign for Activision’s blockbuster shooter. …
Read More »Triple-A game sales will recover when next-gen launches, says EA
Publisher EA has dismissed concerns over falling sales of this year’s biggest games. Battlefield 4, Assassin’s Creed IV, Call of Duty: Ghosts and, to a lesser extent, FIFA 14, have all suffered steep declines in sales over their predecessors. But EA Studios EVP Patrick Soderlund says the difficult few weeks …
Read More »WATCH: Sony’s UK PS4 TV ad
PlayStation UK has debuted its first UK TV ad for PlayStation 4. Going with the ‘For the Players’ tagline, the ad features the world of games mix with real life, and features Watch Dogs, DriveClub, Knack and Killzone, amongst others. It forms a central part in the firm’s biggest ever …
Read More »WATCH: South Park ridicules Xbox One vs PS4 showdown
Not strictly industry news but enjoyable all the same. The next episode of South Park looks set to be one of the greatest of all time. The creators of the satirical US cartoon, Matt Stone and Trey Parker, love their video games. We’ve already see barnstorming episodes based around World …
Read More »GTA V UK sales bigger than Battlefield, FIFA, Call of Duty, Batman, Pokemon and Assassin’s Creed combined
We all know Grand Theft Auto V was bigger than anything ever. Made more money than any entertainment property, and sold 2m units in the UK alone in just a week. But sometimes we must acknowledge that numbers and statements like that are hard to truly understand. What does ‘biggest …
Read More »Microsoft calls for patience over Xbox One shortages
Xbox marketing boss Harvey Eagle has asked UK stores to be ‘patient’ over Xbox One supply shortages. Various indie stores have contacted MCV over a lack of Xbox One stock for launch. Microsoft acknowledges there are shortages, but says it hopes to get to a free supply situation at some …
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