MCV/DEVELOP News, events, research and jobs from the games industry
Reliance raises stake in racing game developer to 60 per cent
Read More »Roundtable: Marketing games through mobile
MCV and mobile giant Velti quiz trade experts on how traditional firms are taking advantage of mobile
Read More »Grid 2 continues to lead the UK Charts pack; Remember Me claims 3rd
Codemasters’ racer Grid 2 remains at No.1 in the UKIE GfK Chart-Track All Formats Top 40 this week despite a 50 per cent drop in sales. Capcom’s Remember Me is the highest new entry at No.3 with the Legendary Edition of The Elder Scrolls V: Skyrim entering the listings in …
Read More »Grid 2 claims UK chart No.1 in first week
Codemasters racer Grid 2 is this week’s UK no.1. It’s the publisher’s first UK chart topper since F1 2010. The first Grid achieved only second place in its first week, although its sales were 29 per cent stronger than the new sequel. You have to go all the way down …
Read More »£125,000 – price of the world’s most expensive video game
Codemasters has announced a new SKU for racer Grid 2 – and we guarantee you it’s not what you expected. The GAME-exclusive Grid 2 Mono Edition comes with a number of extras. As well as the copy of the game it also includes a real racing helmet, race suit, boots …
Read More »Grid 2 gets Codemasters’ biggest ever UK pre-launch campaign
Codemasters has splashed the cash on its Grid 2 marketing campaign. The upcoming racer is getting a bumper six-week online ad push, TV advertising with Virgin TV, and activity targeting tablet and smartphone users. The publisher has also teamed up with 300 Esso garages, as part of a ‘text-to-win’ Rockstar …
Read More »GAME and Codies team up for GRID 2 lock-ins
Upcoming racer GRID 2 is to get its own round of GAME lock-ins later this month. The game isn’t out until May 31st, but consumers will have the chance to try their hand at it from as early as Monday April 22nd. Attendees will have the chance to win prizes …
Read More »Codemasters owners buys Asian mobile firms
Codemasters parent company Reliance Big Entertainment has acquired new studios in Korea and Japan with a view to increase its footprint in the two markets. Mumbai outfit Reliance has scooped mobile game development and publishing company Funnel Japan in Japan, and secured a majority 51 per cent share of mobile …
Read More »Codemasters parent buys mobile outfits in Japan and Korea
Bluesom and Funnel Japan join Reliance Big Entertainment
Read More »Namco Bandai takes over Codemasters’ UK distribution duties
Having already handled much of Codemasters’ European distribution, Namco Bandai has now taken control of the publisher’s UK distribution as well. It’s an expansion of a deal that first arose in 2010, and not as some may fear a first move toward the closure of Codemasters’ publishing business. There has …
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