MCV/DEVELOP News, events, research and jobs from the games industry
The daily active user (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, however, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends. As the silo walls between gaming formats gradually …
Read More »Opinion: Midia discusses reading DAUs across platforms
