Tag Archives: electronic arts

EA and Hasbro shift 8 million games

Electronic Arts has announced that its Hasbro-branded titles have racked up global sales of more than eight million units within the last year. The publisher has launched 20 different Hasbro brands across 18 major platforms since the two firms formed a strategic alliance back in August 2007, including consoles – …

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UK CHARTS: Mass Effect 2 shoots to No.1

Mass Effect 2 is this week’s UK No.1 According to GfK Chart-Track data for the week ending January 30th, the PC/360 title was the best-selling game, knocking two-week champion Just Dance from the top. Mass Effect 2 had, according to EA, debuted with 2m units sold – the game has …

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Riccitiello touts EA’s digital strength

While the publisher is experiencing a difficult time with its boxed products – EA’s digital operation continues to flourish. In fact, EA CEO John Riccitiello reckons that if its digital business was independent it would be ‘one of the biggest direct content companies in the world’. During its earnings call …

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