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Success brings with it an inevitable problem – envy. And in these days of the internet and social media, this can manifest in a hostility that can at times be pretty unrelenting for the biggest companies in gaming. Activision Publishing CEO Eric Hirshberg understands this, but also argues that it’s …
Read More »Activision: Microsoft has to win the value argument, win hearts and minds
Microsoft is perfectly entitled to charge $499 for Xbox One – but it will need to convince the public that the RRP is justified. That’s the verdict of Activision Publishing boss Eric Hirshberg, who believes that $499 is a viable RRP providing consumers are convinced that they’re getting value money. …
Read More »EA says thanks but no thanks to Activison’s call for calm
Just last week Activision’s Eric Hirshberg called out EA for trash talking the Call of Duty series. Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to ‘rot from the core’?”, the exec …
Read More »Activision calls for calm in EA feud
GAMESCOM: The games industry is no stranger to public bickering. And as much as the media (secretly) loves it, Activision publishing boss Eric Hirshberg has called for calm. It’s one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail," …
Read More »Fan focus as Activision ups the ante in franchise battleground
An intensive live event designed to engage and excite Call of Duty fans will make them forget all about EA’s rival Battlefield. That’s presumably the intention of publisher Activision, which announced the COD XP event last week.XP is billed as the ultimate, fully-immerse live experience” by Activision Publishing CEO Eric …
Read More »Call of Duty Elite is "the best free games service ever made"
Activision Publishing CEO Eric Hirshberg is supremely confident in the Call of Duty online service the publisher is launching with Modern Warfare 3. In fact he thinks Call of DutyElite’s mix of community features, content updates and competitions will make it the best free gaming service available. At E3 we …
Read More »Activision: We’re not the evil empire
A faceless and compassion free corporation whose only interest is separating you from your cash. If that’s your perception of Activision, you’re one of the people that Activision Publishing CEO Eric Hirshberg wants to win over. "Who would be wished to be cast as the bad guy in your own …
Read More »Activision clarifies social games no-show
Amongst other things, publisher Activision is notable amongst its competitors right now for its decision not to rush into the social gaming market. In December last year CEO Bobby Kotick said that he didn’t view the App Store "as a really big opportunity for dedicated gamers" and that at that …
Read More »Why less is more at Activision
Ooutside of the BFG that Call of Duty represents, Activision actually has a relatively slimmer slate of tentpole titles than in recent years. But that’s just a reflection of the market, says Activision publishing CEO Eric Hirshberg. There is a pattern on the market; a concentration of passionate energy around …
Read More »Activision refutes premium COD claims once again
Are we going to be charging for multiplayer? The answer is no.” Those are the words of Activision Publishing CEO Eric Hirshberg. The comments come after analyst Michael Pachter yesterday outlined a detailed road map of how he thinks Activision will gradually roll out a number of premium options spanning …
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