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After admitting to a packed PlayStation Day audience that PS3’s first year was difficult , Hirai later told MCV that part of the problem was a lack of understanding from Sony’s third party partners. I think there was some confusion as to what PS3 was initially – some of the …
Read More »Hirai: ‘Were not competing with Microsoft or Nintendo’
Forget Microsoft and Nintendo – PS3’s content can take on movies, TV and the web in the battle for the wider entertainment space. That was the message from SCE president Kaz Hirai as he spoke to MCV at this week’s PlayStation Day, at which the platform holder revealed a string …
Read More »PLAYSTATION DAY ’08: Gamers were underwhelmed by PS3, says Hirai
Kaz Hirai told a throng of media at today’s PlayStation Day ’08 that the PS3’s launch was ‘difficult’ – but 2008 will be the year that PS3 kicks into top gear. "I think its fair to say that the first year of PS3 was a difficult one," the SCE president …
Read More »PS3 MMO could rival Warcraft, says Sony
President of Sony Online Entertainment John Smedley has suggested that the PS3 can one day host an MMO game to rival the popularity of World Of Warcraft. The news comes after Sony announced that it was restructuring, with PlayStation president Kaz Hirai taking control of SOE. MCV interpreted the move …
Read More »Hirai’s remit widens to cover SOE
SCE boss takes charge of Sony's entire online games business
Read More »Sony restructures to target MMO market
President of Sony Computer Entertainment Kaz Hirai has taken charge of the company’s online business – separate to its PlayStation division – as part of a company restructuring that will sees the platform holder aggressively pursue the online gaming market. Current president of Sony Online entertainment John Smedley will report …
Read More »Hirai: Games are now our focus
Sony’s PlayStation president Kaz Hirai has said that his company is on track to sell 11 million PS3 consoles by the end of its financial year, and that software will be the main focus for the firm going forwards. Sony has previously stated that the PS3’s integrated hi-def Blu-Ray drive …
Read More »Hirai not satisfied with PS3 Home
In an interview with Japanese games mag Famitsu, translated by 1UP , PlayStation president Kaz Hirai has admitted that he is not happy with the current build of Sony’s upcoming PS3 social networking service Home. "If anything, we believe the delay would have a positive effect. I personally am not …
Read More »Hirai: Our original price-point was right
In an exclusive interview with consumer site Spong , Sony Computer Entertainment boss Kaz Hirai has come out in defence of the firm’s PS3, claiming that it was satisfying demand, and not the machine’s launch price, that proved the biggest hurdle for the firm. I think the original price-point was …
Read More »Hirai: Our original price-point was right
In an exclusive interview with consumer site Spong , Sony Computer Entertainment boss Kaz Hirai has come out in defence of the firm’s PS3, claiming that it was satisfying demand, and not the machine’s launch price, that proved the biggest hurdle for the firm. I think the original price-point was …
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