Tag Archives: marketing

THQ will splurge 2m to reach kids, family and casual audiences this Christmas. The money is being spent on its Great Games, Great Value campaign, which will promote ten of the publisher’s family-friendly titles in the run up to Christmas. These games include Megamind, Truth Or Lies, The Biggest Loser, …

A burlesque dancer, a vicar, and the Ealing Jades Rugby Team… Not the set-up to a filthy joke, alas – but Nintendo’s new marketing campaign is still quite revealing. Yeah, it’s all the usual ‘Nintendo-y’ stuff: focus on players sat in inoffensive domestic environments and ‘normalise’ games. The new ads …

Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream. As its Real Stories campaign kicks off this week, the format holder has told MCV that there’s still a long way for the industry to go in terms of securing mass market …

Forget superstar endorsements – Nintendo has made real consumers the star of its latest ad campaign. While the firm has still commissioned ads featuring the likes of pop act JLS and Oscar-winner Helen Mirren, this Christmas Nintendo has dedicated half of its spend on a celeb-free promotion. Nintendo says the …

This is the quarter where the UK games industry finally turns things around – and publishers and retailers are splashing the cash to make sure of it. The UK games industry will have splurged 181m between the start of October and Christmas, MCV research has shown. It is almost double …

The New York Post is reporting that Microsoft is spending $500m on what it calls a major movie-style marketing blitz” to accompany the launch of Kinect next month. The wide-reaching campaign will touch on all manner of sectors including TV, online, print, food and drink. Partners include Disney, Nickelodeon, Burger …

Ahead of its release in Europe tomorrow, EA has told MCV that Medal of Honor is on track to shatter all previous sales records for the cult FPS war series. The publisher is, in particular, anxious for gamers to get to grips with the multiplayer side of the game, which …

Nintendo wants Wii Party to join its best-selling brethren Sports, Fit and Play as one of the format’s biggest successes. The platform holder claims its newest title, released last Friday, has all the traits of a successful game. The title allows up to four players to compete in mini-games across …

The new Your Shape will be supported by a 1.2m campaign when the Kinect game launches next month. Advertisements for Your Shape: Fitness Evolved will run from November to January online, on TV and in print, in a bid to attract a mainstream audience. The title will be backed by advertorials …

Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4. Acclaimed actress Dame Helen Mirren has been drafted in to promote Wii Fit Plus, while reality TV pop group JLS will be the faces of Wii Party. The latter’s first …