MCV/DEVELOP News, events, research and jobs from the games industry
The Advertising Standards Authority has outlawed an Eidos advertising campaign for Kane & Lynch. The body has ordered Eidos not to print or broadcast the ads again, after upholding 26 complaints and calling the promotion ‘graphic’ and ‘shocking’. One press ad shows a gagged woman, crying and having her head …
Read More »PC Mass Effect delayed in Europe and US
The PC version of Mass Effect will hit stores on Tuesday, May 28th in North America and Friday, June 6th in Europe – a delay to the title’s initial release date of May 6th. The title will be published by EA, following Microsoft’s success with the title as a first-party …
Read More »Sega confirms closure of Racing Studio
Sega has confirmed yesterday’s report on Develop that it has closed its racing studio. Next-Gen was the first site to report on a statement to the press from the publisher. It reads: ‘Regrettably Sega today announced that it is to commence consultation regarding the unfortunate closure of the Sega Racing …
Read More »Ubisoft dates Haze for Europe
Ubisoft has told MCV that Haze on PS3 will definitely be released on Friday, May 23rd in Europe. After initially confirming its release date of May 22nd, then changing it last month, fans have been eagerly anticipating the news – and the rubber stamped date is sure to be popular …
Read More »Codemasters signs with racing tech firm
Codemasters has revealed an industry crossing agreement with Realtime Technology, a leading provider of high-end visualisation technology to the automotive industry. The two will share tech and expertise for upcoming developments. Realtime Technology AG (RTT) provide 3D realtime rendering and visualisation technologies, and tools that enable car designers to render …
Read More »Activision: European market worth more than US
Activision has estimated that the video games market is worth $10.4 billion in Europe, compared to $10.1 billion in the US. The calculation came from Activision’s senior VP of global brand management Will Kassoy, taking into account the strength of the UK pound vs. the US dollar. Kassoy also predicted …
Read More »Megadrive guru backs Virgin Play
Former president of Sega Enterprises Hayao Nakayama, who oversaw the firm’s 1980s and 1990s hardware boom, has made a personal investment in video games publisher Virgin Play. Nakayama established his reputation by managing the global success of both the Sega Master System and Megadrive (Genesis) – in addition to the …
Read More »Sega shuts down Racing Studio
Sega’s UK-based Racing Studio has been closed, MCV sister site Develop understands. According to a former staff member from the studio, the Solihull-based outfit has shut down effective immediately. Sega Racing Studio had so far developed just one game, its PS3/360 and PC remake of Sega Rally. Released in September …
Read More »UK retail running out of GTA IV
Play.com has sold out of its allocation GTA IV pre-orders – whilst GAME and Gamestation’s online offerings have already put up warning of stock running low. Play.com’s head of games Gian Luzio told MCV that the title was far and away the biggest selling title” he’d ever seen on PS3 …
Read More »Reeves: Byron Review was too nice
SCEE president David Reeves has politely criticised recommendations made in the Byron Review, telling its author that she has been too nice” to the UK games industry. At a press conference attended by selected press last week, Reeves told Byron that he was in favour of PEGI becoming the only …
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