MCV/DEVELOP News, events, research and jobs from the games industry
Microsoft has penned a partnership with innovative toy outlet Build-A-Bear Workshop to bring additional characters to its upcoming Kinect pet simulator. Starting from October 14th, the retailer will stock four new characters to coincide with next month’s release of Kinectimals Now With Bears. The four collectible bears will retail at …
Read More »Microsoft launches Xbox 360 S transfer cable
A new transfer cable is on the way from Microsoft that will allow gamers to transfer information between two of the new style Xbox 360 S consoles. The current transfer cable allows for the transfer of information from older Xbox 360 units to the newer machines, but not for transfers …
Read More »Commerce VP quits Microsoft for EA
Rajat Taneja has quit his role as corporate VP of commerce at Microsoft and joined EA as global chief technology officer. He leaves his role as corporate VP at Microsoft’s commerce division after 15 years working at the computer giant. He will now be responsible for driving critical technology decisions …
Read More »Rajat Taneja quits Microsoft for EA
Former VP leaves after 15 years at computer giant
Read More ȣ20.50 Season Pass for Forza 4
Microsoft has announced a Season Pass for upcoming Xbox 360 racer Forza 4. The 2,400 Microsoft Point download (20.50) will entitle buyers to all six of the planned DLC packs for the game, which will be released between November and April 2012. That represents a 30 per cent saving on …
Read More »Revealed: Console decline linked to social surge
Facebook gamers spending less on their consoles; Microtransactions to climb as new 'hardcore social' segment emerges
Read More »‘Live’ Gears of War ads kick off tomorrow
Microsoft will be running unique ‘live’ TV ads throughout the next week to promote Gears of War 3. As detailed by MCV earlier this month, the advertisements will show off game footage complemented by live statistics of how many people are playing online as the ad airs. The ads start …
Read More »Six-month Kinect roadshow revealed
Microsoft has outlined dates for a six-month Kinect tour which will visit UK shopping centres, Disney on Ice shows and The Clothes Show. The ‘Your Kinect Experience Tour’ kicks off in late September and will run to March. Consumers will be able to play several upcoming games compatible with the …
Read More »Forza Motorsport 4 chases petrolheads
Microsoft is on the hunt for car nuts with its revved up marketing campaign for Forza Motorsport 4. The Xbox 360 exclusive racing game – out October 14th – will receive the biggest ad drive in the franchise’s history. Creatives will be running in motorsport magazines, on TV and on …
Read More »Microsoft and Nokia begin Symbian-to-Windows aid
New bid to turn developers with guides, API map and roadshow
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