Did you know the blue ‘spiny’ shell in Mario Kart can now be stopped? I didn’t. Nintendo UK’s Mario brand manager Roger Langford revealed this to me in our interview this week. A new special item can stop the shell (which for the six people who don’t know mercilessly hunts …
Read More »Philips is trying to halt Wii U and Wii sales in the US
Electronics firm Philips has asked the Delaware courts to force Nintendo to stop selling Wii U in the US. The demand is part of a lawsuit, as reported by Game Informer, in which Philips is claiming that Nintendo’s console and some of its accessories have infringed two of its motion …
Read More »Nintendo hosting pop-up shop at MCM Comic Con
MCM Comic Con has been named as the host of Nintendo’s first ever pop-up shop. Stocked with Official Nintendo Store exclusives, fans will be able to get their hands on lucrative items including figurines from The Legend of Zelda, Metroid and Super Mario series. The store will also offer games, …
Read More »Nintendo turns back to toys to fix its broken business
There seems to have been two main reactions to Nintendo’s recent annual loss of $456m. The most prominent is that these huge losses suggest Nintendo’s time is up. ‘Nintendo is over,’ was what one prominent business journalist said on Twitter. It’s not true. For all its financial miscalculations, Nintendo’s main …
Read More »McDonalds: Our Super Mario Happy Meal promotion was about getting kids active
Fast food giant McDonalds says its latest Happy Meal campaign is using Super Mario to help kids keep fit. Video games and fast food have long been in the crosshairs of health experts crediting both with the rapidly increasing level of obesity amongst UK children. But McDonalds told MCV it …
Read More »Mario Kart 8 and Super Smash Bros WILL save Wii U, Iwata insists
This year’s release of Mario Kart 8 and Super Smash Bros will sell Wii U hardware and help the machine hit its 3.6m unit sales target. That’s according to Nintendo president Satoru Iwata, who has told investors that the two titles are the pillars of our entire marketing strategy for …
Read More »Nintendo confirms it has ‘clear ideas’ for Wii U successor
Satoru Iwata has confirmed to investor that the company already knows what it has planned for its follow-up to the struggling Wii U. We are preparing for our next hardware system,” the Nintendo president told investors. In fact, we already have a clear idea to some extent about the direction …
Read More »Nintendo apologises for failing to include same-sex relationships in Tomodachi Life
But insists it cannot retroactively make changes to game
Read More »Nintendo apologises for Tomodachi Life controversy but insists it cannot patch game
After two days of intense criticism from social media and the press, Nintendo has finally offered an official apology for the heterosexual marriage requirement in 3DS title Tomodachi Life. The platform holder, however, has insisted that it is not possible for it to retroactively add marriage equality options into the …
Read More »Console games market rushes to capitalise on £8bn Chinese goldmine
Publishers and platform holders no longer have to ignore one of the world’s biggest video games markets. China is open for business. Government officials have lifted the 14-year ban on consoles and production of the devices has begun in Shanghai’s free trade zone to be sold in China. In doing …
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