Former games journalist Ashley Day has switched career paths to take a new PR role at Nintendo. Day joined the platform holder yesterday as junior PR manager, where he reports to Nintendo UK’s head of communications Jo Bartlett. He will work alongside fellow junior PR manager Emily Woolliscroft. He has …
Read More »IHS Screen Digest questions Wii U potential as US launch nears
The Wii U arrives in the US this weekend, but one leading analyst has claimed Nintendo will need to up its game if it wants the new console to replicate the success of its predecessor. IHS Screen Digest analyst Piers Harding-Rolls does, however, believe that Wii U will have a …
Read More »VIDEO: Iwata presents a Wii U unboxing "ceremony"
This is something you don’t see every day. Nintendo boss Satoru Iwata has taken to YouTube to host his very own unboxing video. In which he refers to it as a Wii U unboxing ceremony”, dons a pair of white gloves and says he feels like he’s a host on …
Read More »Miyamoto on convincing third-party devs to join Wii U
Publishers do not lack understanding on next-gen console's capabilities, says dev icon
Read More »First Wii U trailers airs in US – see it here
Having debuted its debut UK trailer late last month, Nintendo has aired its first Wii U commercial in the US. As you might expect, the colourful short concentrates on explaining the functionality of the device and attempting to show the various gameplay options that the second controller offers. The Wii …
Read More »First party releases delayed to ensure ongoing Wii U hardware sales
Nintendo is deliberately slowing the release of first party Wii U titles to help extend the console’s sales into 2013. That’s the admission of boss Satoru Iwata who has told investors that the machine is guaranteed to do well at launch – the challenge, he believes, is maintaining any potential …
Read More »WII U TRADE GUIDE: The launch line-up
There are dozens of title heading to Wii?U at launch, not just on November 30th but in the weeks and months that follow. James Batchelor offers a round-up of some of the biggest titles on the way NINTENDOLANDPublisher: NintendoDistributor: OpenContact: 01753 483700 A collection of 12 mini-games based on hit …
Read More »WII U TRADE GUIDE: Why the industry can’t wait
Excitement is brewing for Wii U as the November 30th launch approaches. James Batchelor asks industry experts what they are most looking forward to about the next generation of Nintendo WE LOVE THE GAMEPAD Craig McNicol, Koch MediaNintendo always introduces new technology to the video games market: think of the …
Read More »WII U TRADE GUIDE: Getting to know U
The next generation starts here. James Batchelor provides everything you need to know about Nintendo Wii U THE TECHY BIT For those who understand such things, the Wii U console houses: IBM Power Architecture-based multi-core processor AMD Radeon High Definition GPU 2GB of RAM: 1GB for games, and another for …
Read More »OPINION: Wii U stock shock could be a blessing
On face value, a shortage of day one Wii U stock will be frustrating to all retailers and publishers hoping for a smooth launch day and plenty of hardware and software sales. But the truth is that, managed right, a tighter flow of hardware can avoid any money lost to …
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