Tag Archives: nintendo

Ex-Nintendo boss is Japans richest person

The former chairman of Nintendo Hiroshi Yamauchi is the richest person in Japan, according to Forbes. Yamauchi topped up his personal wealth with more $3 billion in the past year alone, mainly from Wii’s success. According to the article, Japan’s 40 wealthiest businesspeople are worth $89.9 billion, up $10.7 billion …

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Daily Mail takes another potshot at games

The Daily Mail has attacked one of the more traditionally innocent cornerstones of our industry – the humble Nintendo DS. After years of being praised across the national media for its family-friendly qualities, the newspaper’s Rosie Millard calls the console a toxic drug” in her first-person piece about her experience …

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Nintendo secures Sky sponsorship deal

Nintendo has shelled out big money to ensure its Wii console is the exclusive sponsor of Sky’s flagship summer show Gladiators. According to Marketing Week, the agreement is one of Sky Media’s most valuable for a single series. Nintendo said it hopes to cash in on the show’s nostalgia and …

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M&A activity is meaningless, says Iwata

In the wake of the Activision Blizzard deal and EA’s proposed move for Take Two, Nintendo president Satoru Iwata has told investors that mergers and acquistions add little real value to the companies involved. Sometimes, some people say that Nintendo’s position will become even more solid if it purchased software …

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Iwata: Microsoft ‘Wiimote’ is no threat to Nintendo

After recently announcing his company had seen record full year revenues, Nintendo president Satoru Iwata said Microsoft’s rumoured plan to launch its own Wiimote-style controller is no "big threat" to Nintendo’s current position in the market. In the wide-ranging interview, Iwata discussed major issues on the publishing and hardware side …

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UK CHARTS: Wii Fit takes £16m as it hits No.1

Nintendo’s Wii Fit has shot straight to the top of the ChartTrack/ELSPA All Formats chart in its first week – becoming the sixth fastest-selling UK release of all time. The fitness game, which was launched on Friday, was bought by roughly one in 10 Wii console owners in its first …

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Miyamoto: Gamers need to get outside

Nintendo development legend Shigeru Miyamoto has said that spending too long playing a video game is not good” – and encouraged his consumers to get outside. Speaking in an interview with The Times, Miyamoto said that he makes sure his own children get out in the sunshine as well as …

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No price cuts for Nintendo hardware in 08

Nintendo president Saturo Iwata has told Reuters that Nintendo is not planning on reducing the retail price of either Wii or DS this financial year. Speaking after the company’s record financial results yesterday, Iwata said: "Our earnings projection for the year is not based on hardware price cuts, and I …

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