MCV/DEVELOP News, events, research and jobs from the games industry
The war between retailers and publishers looks set to once again erupt over software pricing – with Sainsbury’s last week issuing a fierce battlecry. The supermarket chain used its entertainment conference to throw down a warning to publishers that it will not continue to swallow the cost of cutting games …
Read More »Acti concerned by Move-Kinect price
The world’s largest third party publisher has admitted that it is concerned” about the price point of both Sony’s Move and Microsoft’s Kinect. Though Sony’s Move appears fairly cheap on the face of it, with a Move controller costing 39.99 and the Starter Bundle costing 49.99, the pennies soon add …
Read More »E3 2010: Kinect price closer to launch
With Sony unveiling a competitive price for its Move motion controller, the pressure on Microsoft to unveil its pricing strategy fro Kinect is higher than ever – but don’t expect concrete details any time soon. Speaking to VG247, European boss Chris Lewis stated: We haven’t said yet when we’ll come …
Read More »GAME reports high Kinect interest
Though we’re still waiting for an official RRP for Microsoft’s Kinect motion camera, UK retailer GAME has told MCV that interest in the device amongst consumers is proving strong. Although we have no confirmed pricing for the UK, Kinect is increasingly looking like a must-have item for both the casual …
Read More »Pure Football gets low price
Five-a-side footie game Pure Football has been given a lower RRP than usual – with a 29.99 price set by Ubisoft. The title, which went on sale last Friday, is one third cheaper than most PS3 and Xbox 360 games which usually have an RRP of 44.99 or 49.99. It’s …
Read More »Retailers give CoD: Black Ops £54.99 RRP
It didn’t seem to hurt Call of Duty: Modern Warfare 2’s performance at retail, so talk of a 54.99 RRP for the upcoming COD: Black Ops shouldn’t come as a huge shock. There was much furore in July last year when Activision took the bold move of pricing Modern Warfare …
Read More »Namco sets low price for Titans
Namco Bandai has set the RRP of upcoming action adventure game Clash of the Titans at just 29.99, ahead of the game’s May 28th launch. The movie tie-in is a third cheaper than most PS3 and Xbox 360 multiformat titles which usually have an RRP of 44.99 or 49.99. UK product …
Read More »Average Wii price down to £155
The price of the Nintendo Wii has tumbled at retail.MCV’s research, which monitored the sale of hardware across 25 leading UK retailers, shows that the average price of Wii is now 155.56. That’s 24.43 (13.6 per cent) less than its expected price of 179.99. WHSmith is selling the Wii for …
Read More »Cut-price Natal predicted
Echoing previous predictions by MCV, US games analyst Michael Pachter has predicted that Microsoft’s Natal will retail for between $50-$80 when it goes on sale worldwide this Christmas. MCV revealed last November that Microsoft is intending to sell Natal for under 50 in the UK, with some sources predicted that …
Read More »Black Wii sparks price war
Whilst we’re used to aggressive price battles in the software market, hardware prices are typically resilient – which makes the current price war surrounding the upcoming Black Wii all the more surprising. A number of leading online retailers – such as Amazon, Play, ShopTo and GAME – are offering the …
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