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Bobby Kotick, the boss of the world’s largest games publisher Activision Blizzard, has stated that the hunger for new ideas and IP in gaming is true of just a tiny fraction of gaming’s overall audience. A small segment of very vocal gamers say everything has to be new and different …
Read More »Sequels dominate 2008 global sales charts
The age old struggle of the new IP in the games market has been highlighted once again with news that only one original title has been able to make it into the 2008 global top eight sellers list. The stats, which come from US financial site MoneyMorning, claim that Activision-Blizzard’s …
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