Tag Archives: sony

In truth, had Sony have increased the price of PS3 and Square Enix decided to sell Final Fantasy XIII for 100 it would still have sold millions – but Sony’s PS3 price reduction is still good news for FFXIII, the game’s producer has said. Now that the hardware is becoming …

SCE boss Kaz Hirai has explained Sony’s decision to ditch the controversial Spider-man font in its PlayStation 3 logo and revert to a more compact ‘PS3′ for its new slimline console. We wanted to make sure that we set a new direction for the PS3,” Hirai told The Times Online. …

Kaz Hirai, the boss of Sony Computer Entertainment, has admitted that the platform holder will make a loss on every PS3 Slim it sells. When asked if that was the case, Hirai told The Times Online: If you’re just talking about the hardware alone, the quick answer is yes. I …

Sony has announced three new additions to the PS3 Platinum range. Killzone 2, Resistance 2 and Motorstorm: Pacific Rift, sequels to some of the company’s biggest first-party titles, will be re-released under the value label. The new Platinum games will hit shelves in Europe on September 2. No prices have …

In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …

SCE global boss Kaz Hirai has revealed that part of his job description is to promote ‘PlayStation thinking’ throughout other Sony divisions. Hirai also manages Sony’s Networked Products & Services Group, which includes PlayStation, as well as personal computers and electronics, as well as their relevant design and development arms. …

SCE worldwide president Kaz Hirai has confirmed that the PS3’s motion control system – dubbed ‘the magic wand’ – is set for launch in spring next year. Speaking at Gamescom in Cologne last week, Hirai said that Sony required some great software” in order for a successful launch. We are …

SCEE developer relations doc explains submission process behind new handheld micro games

The new slimline PS3 and its price cut could boost sales of the console by 60 per cent in the US, NPD reports. The firm made the statement to Information Week, but warned that price alone won’t see Sony narrow the gap between the PS3 and its rivals, citing the …

SCEE president Andrew House has answered those who claim that Sony’s 50 PS3 price cut didn’t go far enough by saying that a 50 drop was simply as far as the platform holder could go. Of course consumers will absolutely always say 100 off is better than 50,” House admitted. …