MCV/DEVELOP News, events, research and jobs from the games industry
In an interview with Gamasutra , director of product management for Xbox 360 and Xbox Live has stressed that Wii is nothing more than a ‘novelty’, while talking up 360 as the console that Wii owners will graduate to. "Everyone says that eventually the novelty will wear off, right? I …
Read More »360 price slashed in Australia
The Xbox 360 has become the cheapest home console on the Australian market after Microsoft slashed the price of the entry level Arcade model from [AUD] $399 (191) to $349 (167). The mid-range 360 console, with a 20GB hard drive, now sells for $499 (239). Before the cuts it was …
Read More »New report points to pre-E3 360 price cut
More weight has been thrown behind speculation that Microsoft is set to cut the price of Xbox 360 in the US before E3 next month. The Hollywood Reporter cites ‘industry sources’ suggesting that the platform holder will drop the SRP of the 20GB Pro model by $50 to $299 in …
Read More »Zavvi unleashes eye-catching 360 bundle
Zavvi’s sales are rumbling on with yet another impressive in-store Xbox 360 bundle. As advertised in today’s national papers, gamers can pick up an Xbox 360 Elite and a copy of GTA IV for 305, and will receive Guitar Hero III Legends of Rock (with guitar) for free, a saving …
Read More »360 cruises past 5 million in Europe
European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has revealed that Xbox 360 has sold well over” five million in European territories to MCV – and that its battle with PS3 is far from over. Anyone trying to call a winner this Christmas is calling …
Read More »Gosen: Microsofts E3 will be game changing
European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has told MCV that the platform holder will unveil some ‘fantastic surprises’ at E3 this year as it steps up its efforts in the mass market space. "We’re always working on new things, and you’ll continue to …
Read More »Microsoft to conquer Europe after reshuffle
Microsoft VP of interactive entertainment business in Europe Chris Lewis is determined that losing studio figurehead Phil Spencer from his team will not damage the company’s optimism. Speaking exclusively to MCV, Lewis also laid out his criteria for Spencer’s replacement – and said Europe was a priority for his management …
Read More »Bach: Well be first with next Xbox
Speaking to venturebeat.com , Robbie Bach has stated that claiming the next-gen first mover advantage with Xbox 360 has given Microsoft a leg up in a number of places”, and is set to do the same with the platform holder’s next console. If you take the question of whether it …
Read More »Microsofts E3 announcements leaked?
The internet has been ablaze this weekend with details of several apparently leaked announcements from Microsoft. Kotaku has details of an Avatar system which appears to be a more in-depth version of Nintendo’s Mii feature. Just like Mii characters, they will apparently be used in-game and it is also suggested …
Read More »Shane Kim: We dont have a new game as big as Halo 3
Microsoft’s newly-promoted corporate VP of entertainment strategy and business development Shane Kim has admitted that Xbox 360 doesn’t have an exclusive as big as Halo 3 this year – but put his faith in Gears Of War 2 and Fable 2 to enjoy "huge" sales. Kim said he expected Xbox …
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