iPad claims 97% of US tablet market

New research from comScore – ‘Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits’ – merely consolidates what we all knew: in the US, the tablet market is the iPad market.

It also found iPads have also begun to account for a higher share of internet traffic than iPhones (46.8 per cent vs. 42.6 per cent of all iOS device traffic).

This explosion is helping to make mobile creep up as a proportion of overall data traffic.

In fact, 6.8 per cent of US data traffic comes from smartphones and tablets.

ME has more details from the report.

About MCV Staff

Check Also

Facetune 16 07 2026 19 05 47 [Event news] Games Industry Specialist Stevie Ward Announced as Host for the Women in Games Awards

[Event news] Games Industry Specialist Stevie Ward Announced as Host for the Women in Games Awards

The MCV/Develop Women in Games Awards is thrilled to announce that games industry specialist and voice actor Stevie Ward will host this year’s upcoming ceremony on September 24th.