Bethesda is backing Brink with a premium ad spot during the FA Cup final on May 14th.
TV activity will run throughout May and June. The Xbox 360, PS3 and PC shooter will also target movie goers before blockbusters such as X-Men and Hangover Part II.
Outdoor ads will appear in shopping centres, telephone boxes and bus stops to support the game’s release on Friday, May 13th.
Tags advertising ben-parfitt bethesda brink final marketing
![The Performance Guys Logo [Industry news] CodeDev Launches ‘The Performance Guys’ and Announces Hunt for Senior Optimisation Talent](https://mcvuk.com/wp-content/uploads/The-Performance-Guys-Logo-310x165.png){kind=logo}
CodeDev (fondly known as ‘The Unreal Guys’), the UK-based co-development studio has today officially announced the launch of The Performance Guys. Operating as a highly specialised division, this elite team is debuting as the world’s only dedicated group of bespoke Performance Engineers and Technical Artists explicitly built to tackle project-critical optimisation challenges.
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