EA vice president Eric Soderlund beleives only one company has a fighting chance of breaking into the home console market.
“If it was anyone but Apple, I’d say that’s going to be very hard,” Soderlund told CVG. “I still think it’s going to be extremely hard for them but they’ve surprised many people before.
“Look at what they did with the iPhone, right? They are a truly brilliant company so I would give them a relatively good chance to succeed if they tried.”
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UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.
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