PSP ‘the biggest disappointment of 2010

Sony’s lack of first party software releases for PSP in the last year has mean the handheld has been 2010’s most disappointing performer, according to retailer GameStop.

I think Sony did a great job two years ago in terms of coming out with a pretty good line-up of PSP offerings and I didn’t see that breadth of titles this year,” senior VP of merchandising and marketing Bob McKenzie told Eurogamer. And it’s still pretty meaningful to consumers.”

On the other end of the stick, McKenzie named Halo: Reach as the biggest surprise of the year.

Initially the pre-orders we saw were really showing us that it may not be the opportunity that everyone, including Microsoft, was presenting it to be,” he added. It was being touted as Halo 4 but obviously without actually being called Halo 4.

"It gave us an opportunity to dig in real deep with our own stores, with some of our field people and then working in conjunction with Microsoft to make sure that we had the educational awareness around the title and consumers understood this really was a different game, that this was something that wasn’t just half a game.”

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470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).