Kinect sells out at Amazon, Play

Following news yesterday that GAME has already sold out of its initial Kinect stock allocation and cannot guarantee day one delivery for new pre-orders, two other major UK retailers have stopped taking pre-orders for the device.

Amazon.co.uk is asking interested customers to sign up for email notifications regarding availability. An additional message reads:

As you may know, this product can sometimes be in great demand, and there can be shortages of this product across the UK. In an effort to provide as many customers as possible with the opportunity to purchase it, we are limiting the total number of units that can be purchased. As a result, each household may only purchase five units.”

Play.com has also stopped taking pre-orders, adding: This item is not currently available to order.

Supplies of this product are extremely limited and are under allocation by Microsoft. Therefore, we cannot guarantee to ship your order for launch. Orders of Kinect including Kinect: Adventures! are strictly limited to one per customer.”

While it’s unknown exactly how many Kinect units Microsoft will be shipping to the UK, MCV has learnt that initial stock numbers are significant. Kinect is not selling out because of stock issues – it’s selling out because it’s proving very popular.