Argos sees Wii web hike

MCV Staff 7th June 2010 Retail

Argos has revealed that visits to its website made from Nintendo Wiis have doubled year-on-year, making it the third most popular web browsing device to the retailer.

The home catalogue store said visits to Argos.co.uk from Wii consoles increased from 465,000 in 2008 to 805,000 last year.

This means the Wii was ahead of all other devices excluding the iPhone, iPod Touch and PC. It proved to be more popular than all other smart phones on the market.

Comparatively the iPhone and iPod Touch each generated over a million hits to the Argos website. The retailer said this generated a traffic increase of over 600 per cent by the end of 2009.

Last week Argos also launched its first iPhone app which allows users to browse from 25,000 items and buy using its increasingly popular ‘Check & Reserve’ service.

The retailer has also announced plans to sell the iPad from September this year.

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