Sony No.1 brand with teens worldwide

Sony has been named the No.1 consumer technology brand by teenagers throughout the world, trumping rivals Apple and Nintendo.

Over 100,000 teens from over 30 countries took part in the Global Habbo Youth Survey Brand Update 2009, which showed the PlayStation manufacturer outranked it competitors in both the consumer technology and video game markets.

In the consumer tech category, Apple came in second with Nintendo in third. While Apple managed to take the No.1 spot among UK teenagers, Sony still managed to beat Nintendo by coming in second place, with the Wii manufacturer in third.

When it comes to video game brands, Sony once again emerged triumphant in the global survey, with Nintendo in second and Microsoft in third. In the UK, however, Nintendo took the No.1 position, with Wii shown to be the console of choice for girls and Microsoft’s Xbox 360 favoured by boys.

Technology is an integral part of teenagers’ lives, and they have strong opinions on the brands operating in the marketplace,” said Habbo UK’s country manager Oisin Lunny.

It would seem teen brand loyalty is directly linked to desirability of the product. Technological innovation is attractive to teens, but it is equally important for brands to excite young people by engaging with them in ways that are relevant.”