Microsoft claims it bases its success on wallet share and not units sold, reports investor.com.
"We’re very proud that our share of wallet is disproportionately larger than either of our two competitors," said corporate vice president of global marketing for Microsoft’s interactive entertainment business, Jeff Bell.
Bell cites the 360’s higher attach rate for games and accessories per console for the increase in wallet share.
Tags accessories christopher-dring games Microsoft xbox 360
![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
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