Bach: PS3 cant compete with Xbox Live

Microsoft’s E&D president Robbie Bach claims that Xbox Live sets the 360 apart from its rivals.

Xbox Live is a big differentiator for us,” said Bach to investor.com, That drives a significant amount of energy around what’s on with Xbox.”

Bach cites the exclusive downloadable content for GTA 4 as a reason why Microsoft’s online service is superior to its rivals.

You don’t have the same experience (with other consoles) that you get with Xbox Live," Bach said. "That does drive people to the platform."

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Blog header 2026 IG50 [Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

[Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.