Microsoft: Xbox wallet share larger than Wii or PS3

Microsoft claims it bases its success on wallet share and not units sold, reports investor.com.

"We’re very proud that our share of wallet is disproportionately larger than either of our two competitors," said corporate vice president of global marketing for Microsoft’s interactive entertainment business, Jeff Bell.

Bell cites the 360’s higher attach rate for games and accessories per console for the increase in wallet share.

About MCV Staff

Check Also

5aade3d917f7bec1b12d6a22ba45d8a5 [Event news] Develop:Brighton - 4J Studios announced as second keynote

[Event news] Develop:Brighton – 4J Studios announced as second keynote

The second keynote for this year’s Develop:Brighton has been announced, with 4J Studios’ Chris van der Kuyl & Joseph Garrett taking to the stage to present Powered By Players: Reforjing 4J Studios.