ONLINE SPECIAL: EA and Take Two

MCV Staff 3rd March 2008 Publishing

Industry analysts have told MCV that Take Two should accept a takeover bid from EA in the next few months – or it risks missing out on its only real chance to find a suitor.

While Take Two boss Strauss Zelnick said this week that the $2bn bid substantially undervalues” the publisher’s portfolio, key analysts believe that Take Two is playing a dangerous game by rejecting the approach and holding out for a better offer.

To read the opinions of all the top industry analysts, head over to MCV’s features section.

For a closer look at MCV’s takeover timeline, click here.

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