Philipsâ?? ambient tech to be supported in upcoming releases

Ubisoft to support amBX

Ubisoft and Philips have teamed up to bring amBX support to future Ubisoft titles.

The atmospheric light, sound and wind technology will be integrated into the forthcoming Brothers in Arms Hell’s Highway and Far Cry 2, and a patch will be supplied to enable ambX support in the original Far Cry.

“Creating high quality games, incorporating the most innovative technologies to produce the best possible gaming experience is of fundamental importance to Ubisoft,” said Vincent Greco, worldwide production technical coordinator. “With amBX we can develop more immersive features in our games which will add a whole new dimension to our games.”

Jo Cooke, chief marketing officer for Philips ambX, added: “Working with one of the world’s largest publishers on two of the most successful gaming franchises of all time is an amazing opportunity for our amBX technology to really shine in front of a worldwide audience.”

“Brother’s in Arms Hell’s Highway and Far Cry 2 are titles that will showcase just how powerful and in your face amBX effects can be in a war game. This is just the start of the alliance between amBX and Ubisoft and the level of our co-marketing with Ubisoft will underline our dedication to bringing all-new ambient effects to world class games.”

About MCV Staff

Check Also

LGF Key Art 1500x500 1 [Event news] New Game Plus returns next week with 100 playable games, industry talks, international showcases, and much more

[Event news] New Game Plus returns next week with 100 playable games, industry talks, international showcases, and much more

New Game Plus, the tentpole games showcase of the London Games Festival, arrives at Exhibition White City on 16-17 April 2026 and is set to welcome thousands of industry professionals and members of the public. The event returns with a bigger line-up of games and talks and builds on the success of last year’s debut as the public-facing centrepiece of the London Games Festival. A limited number of tickets are still available to purchase.