Nintendo dubbed least green platform holder

The latest update to Greenpeace’s Guide to Greener Electronics, which ranks the top 18 global electronics manufacturers, has named Sony as the top performing platform holder when it comes to ecological awareness – and blasted Nintendo as the worst company it has ever rated.

Nintendo scored zero out of 10 points on its first time out in the listings – the first company to ever perform so badly. The platform holder was attacked across the board in areas such as chemical management, PVC use, electric waste and product return policies.

In contrast, Sony, which improved on its previous performance scoring 7.3 out of ten, was praised in every single aspect of its ecological practise, and most noticeable for its chemical management programme and massive e-waste efforts – in 2006 the company recovered over 36,000 tons of unwanted products from consumers.

Microsoft’s report was mixed, seeing praise for its chemical management and noxious substance phase out plans but scorn for its performance on PVC usage and takeback policies. The company scored just 2.7 overall.

The reports can be seen in full here.