GetSocial secures $2.5m investment

Mobile tools firm GetSocial has managed to raised $2.5m in its latest round of funding.

The investment has come from several Dutch venture capitalists, including Astor Participaties, Enabling Technology Fund, Slingshot Capital and Novamedia.

GetSocial offers a social engagement and data analytics platform that aims to help mobile developers improve their retention and monetisation by understanding their players better.

The tool has already attracted some familiar names from the world of mobile games.

“We are very happy to see our platform being validated by companies such as Hutch, MAG Interactive, Poptacular, and so on who are experiencing significant reductions in CPA, together with higher revenues from in-app purchases,” said CEO Reinout te Brake (pictured). 

“With prospects of up to 100 per cent increase in retention and 20 per cent in organic growth. We’ve got a long list of Tier 1 developers currently piloting our technology and they’re showing excellent results already. The aim is to get them live in Q1/Q2 of 2016.”

Founder and CPO Adam Palmer added: “The entire industry has changed, it is harder to gain retainable downloads, increase in app spend, and CPI prices are becoming more and more expensive with no greater results.

“Furthermore adding internal communication to engage players has never been more important to combat this; along with creating frictionless ways to increase organic installs through engaged players. We’re seeing massive growth in this area and plan to expand this feature to all developers as it’s a free service to use. 

“We are also very excited to offer developers greater more dynamic ways of increasing their in app revenues this year, and are seeing great results from our first pilot customers.”