Sega apologises for calling a Sonic character ‘Boob’

Whoops. Sega has had to apologise after an update to mobile title Sonic Runners introduced a character with a rude name.

The Halloween update was supposed to include ‘Boo’. Y’know, as in ‘ghost’. Instead, it actually offered a character called ‘Boob’. Y’know, as in ‘breast’.

An in-game pop-up currently reads: "In the current ‘Halloween Special Stage’ event, the character ‘Boo’ has been incorrectly named ‘Boob’. We are currently working on a fix for this error and hope to have one implemented shortly. The Sonic Runners team apologizes for any inconvenience caused and hopes to see you again soon in the world of Sonic Runners."

We can’t wait to be start playing as bonus character Gonad the Hedgehog in the Christmas update.

I'm dead pic.twitter.com/dEOVZwbw27

— Paul Veer (@pietepiet) October 23, 2015