Coke has spent the past two years connecting to eSports fans through Riot Games’ League of Legends Championship Series.
From Aug. 22-23, the top North AmericanLeague of LegendseSports teams will battle at Madison Square Garden for a chance to go to Europe and compete for the world championship in Berlin. And Coca-Cola will be right there with them, as one of the big brand sponsors for the event.
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![The Performance Guys Logo [Industry news] CodeDev Launches ‘The Performance Guys’ and Announces Hunt for Senior Optimisation Talent](https://mcvuk.com/wp-content/uploads/The-Performance-Guys-Logo-310x165.png){kind=logo}
CodeDev (fondly known as ‘The Unreal Guys’), the UK-based co-development studio has today officially announced the launch of The Performance Guys. Operating as a highly specialised division, this elite team is debuting as the world’s only dedicated group of bespoke Performance Engineers and Technical Artists explicitly built to tackle project-critical optimisation challenges.
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