PlayStation promotes £279.99 PS4 Witcher 3 deal

The upcoming release of The Witcher 3: Wild Hunt has brought with it another cut-price deal, this time for PS4.

PlayStation UK’s Twitter account itself promoted a code that allows customers to order a PS4 console and the upcoming RPG for just 279.99. The item will be available next Tuesday (May 18th).

Sony late last month promoted a 299.99 offer for its machine, although many retailers cut this further to 290.

Today’s news is just the latest development in what has become a surprisingly fierce price war between Sony and Microsoft and both scrap for weekly dominance in the UK sales race.

Sony UK boss Fergal Gara today told MCV that such a battle can prove dangerous for all parties.

Any price war in any sector in any market can be dangerous,” he said. If there is a race to zero, who wins from that? We are proud that we managed to launch at a very competitive price, and demand has held up very strongly for PS4.

Therefore, our RRP on day one is our RRP today. Yes, there are promotions that offer consumers better value from time-to-time, but it’s great that we managed to start at such a great price and it has held well.”

Pre-order a #PS4 + The Witcher 3 for £279.00 with the e-coupon code TDX-KNWT at @Tesco -> http://t.co/G5FLr0kS5B pic.twitter.com/qDkNNuc17n

— PlayStation UK (@PlayStationUK) May 14, 2015