Unite 12: 22 Cans boss on how now is better than ever for start-ups and creativity

Molyneux: Games the last medium that can surprise

Renowned games designer and 22 Cans boss Peter Molyneux has claimed that games are the only entertainment medium left that can surprise.

He revealed he has lost faith in the likes of TV and cinema, leaving him optimistic that games can lead the way in the future of entertainment.

Speaking on stage at the Unite 12 Unity user conference, Molyneux also revealed his belief that in that context, and with tools like Unity making games development more accessible, now is a better time than ever for start-up studios.

"I’m bored of movies. I’m bored of TV shows," said Molyneux. "We’re in the last entertainment industry that truly can surprise people.

"In today’s world of mass-blandness we can make things that are unique that have never been seen before. We are the last that can do that."

The Populous and Fable creator went on to explain that this means he feels there has never been a better time to be a start-up working on creative games. With games development tools becoming more accessible, and new platforms and input devices offering small studios ‘huge opportunities’.

About MCV Staff

Check Also

Blog header 2026 IG50 [Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

[Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.