Developer HB Studios’ believes it could have a sporting smash hit on its hands with Rugby World Cup 2011 – if England performs well in the competition, of course.
The 505-published title arrives today (August 26th) ahead of the tournament, which starts in New Zealand on September 9th.
It’s a special year for rugby,” HB Studios GM Alastair Jarvis said. Our rugby titles sell well, and there’s been so much build up to the World Cup with England performing well.”
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![Lorna Probert COL Credit Diva [Industry news] Diva Agency appoints new Head of Production](https://mcvuk.com/wp-content/uploads/Lorna-Probert-COL_Credit-Diva-310x165.jpg)
Gaming-native agency Diva has hired former commercial head of Aardman Games and Interactive Entertainment Division, Lorna Probert, to head up its Creative and Production agency business. Lorna joins Diva with over 25 years of experience in games, interactive and immersive production, joining Diva's executive leadership team as Head of Production to drive new innovation and operational excellence in the agency’s creative and production services, which deliver campaigns for a global roster of AAA games and entertainment clients.
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