Amazon ‘in process’ of opening High Street store

Online retailer Amazon is preparing to open its very first bricks and mortar outlet in Seattle, reports suggest.

‘Amazon sources’ say the store could open in a matter of months, selling books, Kindle devices and Amazon exclusives. It’s part of an initiative to test whether opening a chain of stores would be worthwhile, reports Good e-reader.

Amazon, whose headquarters are in Seattle, is set to open a smaller boutique-style shop as opposed to a large retail outlet. If plans go ahead, customers will be able to sample e-books via WiFi at the store.

It’s not clear if Amazon would sell video games in the store. An Amazon spokesperson told MCV: "We have a longstanding practice of not commenting on rumours or speculation."

Last year eBay opened a temporary Christmas Boutique store in London which allowed customers to browse items and buy products online.

Angry Birds developer Rovio also opened its first merchandise store in Finland last year.