[From the industry] Analog Events will launch the inaugural VIVA! Games IP & Licensing Event

This is a press release posted in addition to our usual editorial content.

The first-ever VIVA! Games IP & Licensing event launches on October 23rd at RSM, Farringdon, bringing together thought leaders, creatives, legal experts, and brand strategists for a day dedicated to the evolving world of video game intellectual property and licensing.

This inaugural event promises a dynamic live agenda, featuring fireside chats, expert panels, and networking sessions designed to inform and inspire professionals working at the intersection of games, media, and licensing.

Highlights from the agenda include:

• A fireside chat with Stu Taylor, CEO of Dead Good Comics, on integrating comics into game IPs
• A legal panel hosted by Bird & Bird, with representatives from Sumo and Tencent, exploring the realities of licensing negotiations
• A creative panel on crafting emotionally resonant IPs and multiverses
• Fireside discussions with Rebellion, Outright Games, and Once Upon a Time Agency on maximising IP collaborations
• A deep dive into the power of retro IP and fan nostalgia, featuring leaders from Blaze Entertainment, Antstream Arcade, and more
• Closing with a conversation on remaking vs innovating IP, followed by drinks and the Games Licensing Awards

Whether you’re a game developer, publisher, IP holder, brand licensor, or narrative designer, VIVA! offers actionable insights and invaluable connections.

You can book tickets now: https://www.eventbrite.co.uk/e/viva-games-ip-licensing-tickets-1354505184469?aff=oddtdtcreator

Disclosure: Analog Events’ Alex Boucher and Vanessa Joyce are members of the team at MCV/DEVELOP, and regularly work on its business development, including its advertising and sponsorship sales.