Blitz Games Studios is to wind down and close its 1UP initiative, which helped small studios develop, distribute, and promote their games.
What’s changed is that the market seems to have shifted quite a lot in the way games are sold,” 1UP producer Neil Holmes told Develop, where you can read the full story.
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![div [Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building](https://mcvuk.com/wp-content/uploads/div-310x165.png)
Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams
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