Blu-Ray to front Sony marketing attack

Though it remains one of PS3’s most controversial out-of-the-box inclusions, SCE president Kaz Hirai has told

The Financial Times

that Blu-Ray will form a major part of Sony’s future marketing campaigns for its next-gen console.

Hirai claims SCE is working closely with Sony Pictures and Sony Entertainment to get the Blu-Ray message out”, though he did admit that marketing the machine as both a games console and hi-def movie player poses challenges”

The PS3 is first and foremost a video games machine but we want to say ‘by the way, it’s a great Blu-Ray player as well’.”