Burger King working on Kinect

MCV Staff 18th June 2010 Business News

Burger King has announced a deal with Microsoft to support the launch of the upcoming Kinect controller, released in the US on November 4. No details have been confirmed as to what the involvement will lead to at this time.

The announcement comes in the wake of the highly successful 2006 run of Xbox 360 titles that were made available with Burger King meals in the United States. Those titles were developed by UK studio Blitz Games.

By making you the controller, Kinect for Xbox 360 is uniquely magical and instantly fun. We’re excited to partner with the Burger King brand to bring that magic to everyone this holiday season,” said Burger King North America chief marketing officer Mike Kappitt.

For the full story, head over to Develop.

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