Chris Clarke and others form new marketing services agency Plan of Attack

Three names from the PR business have joined forces to launch a new marketing services agency.

Called Plan of Attack, the business is the creation of Chris Clarke, Tricia Gray and Audra McIver and is based in three cities – London, Amsterdam and San Francisco.

It already has a healthy roster of clients on board including Gazillion Entertainment, Perfect World, Joymax, Massive, Wizards of the Coast, Full, Framebunker, Tough Guy Studios, 3 Sprockets, Digital Tribes, Dreamfab, LevelBit and Gamious.

The concept for Plan of Attack came from a combination of long term friendships and similar integrity and working styles,” a statement read. With the advent of digital distribution, the days of one territory communications and marketing services are over.

We wanted to offer clients a single PR and marketing solution that offers services and expertise in North America, South America and all of Europe”.