Tag Archives: agency

Say hello to Bits and Pixels, a brand-new video games licensing agency based in London. Founded by Sandra Arcan and Su-Yina Farmer, the boutique licensing agency aims to deliver bespoke, intelligent brand extension for some of the world’s most iconic and beloved gaming franchises. It will also deliver branded products …

Ahead of its plan to build the UK’s first eSports arena, Gfinity has inked commercial deals with two marketing outlets. Sports marketing agency Pitch International will become the exclusive commercial agency for the debut Gfinity Championships event. The Championships will take place between March and September of this year, pitting …

Three names from the PR business have joined forces to launch a new marketing services agency. Called Plan of Attack, the business is the creation of Chris Clarke, Tricia Gray and Audra McIver and is based in three cities – London, Amsterdam and San Francisco. It already has a healthy …

DataScope MD Julien Hofer discusses the financial benefits

Publisher EA has appointed PrettyGreen as its retained UK PR agency. PR Week reports that PrettyGreen will manage both the EA Games Label and EA Maxis. It will oversee the launches of games such as Need for Speed: Most Wanted, Medal of Honor: Warfighter and The Sims 3: Supernatural. We …

Ahead of the release of Wii U later this year, Nintendo’s UK office has ditched its current PR agency Good Relations. PR Week reports that the company has put its entire UK consumer and corporate PR business out to pitch. Current holder Chime has declined the chance to repitch. The …

Develop takes a look at the California based music agency

GAME and Gamestation have today appointed Red Consultancy as their new consumer PR agency. The UK game retailers previously used PHA Media for the past two years but as of today Red will be responsible for PR duties going forwards. London-based Red has worked with a wide range of well-known …

UK design firm Fluid is marking 15 years in business with t-shirts, a revamped website and, of course, cake. The company was originally founded in 1995 and has provided creative and brand campaigns for titles such as Resident Evil and Final Fantasy. We’ve grown up with the games industry and …

Despite a prolonged period of silence, we could be hearing a lot more about Sony Online Entertainment’s The Agency in the very near future. You are going to see The Agency,” SOE president John Smedley told GameTrailers. You’re going to get something about The Agency very soon. And I mean …