Bits and Pixels announce new games licensing agency

Say hello to Bits and Pixels, a brand-new video games licensing agency based in London.

Founded by Sandra Arcan and Su-Yina Farmer, the boutique licensing agency aims to deliver bespoke, intelligent brand extension for some of the world’s most iconic and beloved gaming franchises. It will also deliver branded products and experiences that reflect the industry’s innovation and creativity for both gamers and prospective fans.

Arcan and Farmer have a combined 30 years of multi-disciplinary experience and are keen gamers themselves, with Farmer having spent over 14 years in video games PR and comms. They’re currently working with some of the industry’s most iconic brands, such as Blizzard Entertainment’s Overwatch, but are also looking to connect with other potential partners.

We have extensive experience in both licensing and video game publishing, but just as important: we are gamers and proud of it,” Arcan said in a statement:

We understand what fans want and how they identify and connect with their favourite games. We want to take video game brands to new and exciting places, reaching new audiences and inviting more people to enjoy the compelling worlds that these games create, with a highly resonating licensing programme.”

If you’d like to get in touch with Bits and Pixels, visit the company’s website for full contact details.