UK eSports firm Gfinity partners with marketing agencies Pitch and Threepipe

Ahead of its plan to build the UK’s first eSports arena, Gfinity has inked commercial deals with two marketing outlets.

Sports marketing agency Pitch International will become the exclusive commercial agency for the debut Gfinity Championships event.

The Championships will take place between March and September of this year, pitting eSports teams from across the globe against each other in a series of 25 tournaments.

The Championships will take place in Gfinity’s planned eSports showground in London, said to be the ‘UK’s first and only dedicated eSports arena’.

Meanwhile, multichannel marketing outlet Threepipe will provide Gfinity with b2b PR support, focused on ‘driving brand and industry awareness in key trade and national business media’.

The partnerships follow Gfinity’s float on the small business stock market in December, which raised