Biggest ever Xbox spend announced

Microsoft’s Xbox 360 is getting a massive casual games marketing push in the US – just days after the company revealed to MCV that it would be

spending tens of millions

on widespread marketing for the console in the UK.

For the full story, visit MCV sister site CasualGaming.biz

About MCV Staff

Check Also

Screenshot 2026 04 10 091441 [Industry news] GAMED is the First Unified Identity and Monetization Layer for Gamers

[Industry news] GAMED is the First Unified Identity and Monetization Layer for Gamers

GAMED, powered by Dizzaract, is the first platform to turn fragmented gaming activity into a unified identity. Players can see their full track record, measure their value, and monetize the skill, influence, and assets they’ve built over time. The platform launched after a Telegram MVP that reached more than 900,000 users and tracked nearly $15 million in gaming assets.