Nintendo targets new audiences with fresh IP

Platfrom holder Nintendo believes The Wonderful 101 can draw in new fans to Wii U.

The firm hopes to reignite excitement behind its ailing console with a mixture of new titles supported by Nintendo’s franchises.

The Wonderful 101 is developed by Platinum Games and has received positive previews from the press. It has also been on display at UK events including MCM Manchester and Hyper Japan.

It’s not a niche game and so it has the potential to transcend to a wider audience, which I think is an opportunity for both console and the game brand,” said Nintendo UK product manager Danielle Robinson.